Craft 84
Craft 84 is a craft brewery from Natal, in the northeast of Brazil. Its main objective is to make the beers sold online in the form of a subscription, its concept came from the northeastern culture and to sell its labels in an innovative and intelligent way.
Year
2022
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CONCEPT
The Craft symbol was based on 3 concepts:
bottle caps, the Christmas flag and Brazilian traffic signs.
The dodecagon was the symbol chosen for the logo because it refers to the famous glass bottle caps.
With the symbol inclined on the opposite side of all the negative symbolizations in Brazilian traffic legislation, the Craft 84 symbol refers to the idea of the forbidden and, at the same time, the opposite of that, opposing the forbidden.
Dare. Go against difficulties. Be strong.
The grid was formed so that the diagonal of the prohibition symbol and the trail of the shield of the Christmas flag were always represented, the number 8 was used as a delimiting element so that there was a greater understanding of margins and limits.
The graphic elements chosen to compose the brand identity design were based on the following elements of the brewery: water, malt, yeast and malt 3239-9149-20813d6c673b_.
This choice, to use the typography itself, was not by chance, I wanted to demonstrate in the brand's communication the possibility of creation with one's own hands, bridging the beer
home made with home made symbols.
